Shernett Swaby, Founder of the SWABY Clothing Business in Chicago

Shernett Swaby is a Toronto-based designer who opened her first clothing boutique in 1999 and a second one in Chicago in 2009. The brand caters to environmentally conscious, fashion-forward consumers, and offers free alterations for the life of the garment. Shernett also offers a variety of eco-friendly shopping options. This fashion-forward concept has quickly become a Chicago hotspot. Here are a few of Shernett's most notable business decisions:

Shernett Swaby

Shernett Swaby, the owner of the acclaimed Shernett Swaby black owned business in Chicago, has recently opened a new store, complete with a beautiful showroom. The designer was born in Jamaica, and grew up in Canada. She began sewing at the early age of eight, and mended clothes on her own. Her mother taught her the basics of sewing, and she has been perfecting her craft ever since. Her clothes have appeared in local and international magazines, and her unique style has even been featured on PROJECT RUNWAY!

Shernett Swaby believes that every woman deserves to feel beautiful, and she is the ultimate perfectionist. With showrooms in River North and West Town, her clothing is custom made on premises. The business is vertically-integrated, which provides complete authenticity and ensures timely wardrobe needs. The store also offers alterations to fit clients' measurements and helps them shop smarter, so they can purchase clothes they'll be happy with.

Her creative vision

Shernett Swaby, founder of SWABY Clothing, has expanded and remodeled her showroom in Chicago. This boutique offers 50% off of its clothing line until November 30th. The new showroom features sleek decor and two brand new fitting rooms. Items can be ordered off the rack, or custom-made to fit a woman's unique figure. A gallery area showcases the brand's latest collections.

The textiles used in Swaby's work take their cues from the rich heritage of Caribbean quilting. These textiles evoke the aesthetic values of traditional Caribbean practices while challenging post-modern European ideas of creativity. In doing so, Swaby captures the richness of sewing tradition while displaying her evolved sense of detail. Her 11 x 14 mixed-media textile portraits are a testament to the artist's skill at capturing detail. Every facial inflection, bend of the knee, and movement of the garment are captured in her work.

Ann Everett draws inspiration from her life in Chicago. Originally from Sao Paulo, Brazil, Giallorenzo relocated to Chicago in 2009 and now runs a street style blog, Chicago Looks. She hopes to make Chicago the fashion capital of the world. She also loves to visit vintage shops and browse the sale sections of Anthropologie. At night, she fulfills her addiction to aASSaA bowls at a juice bar.

Her free alteration policy

The free alteration policy is one of the benefits of shopping at Swaby Clothing. The company believes every woman should feel great when getting dressed. Its free alterations policy covers any zipper replacements, lining replacements, or other changes needed to make a Swaby garment fit properly. The free alteration policy is just one of the perks that make Swaby a favorite destination for fashion-forward shoppers.

The designer, Shernett Swaby, began sewing at age eight. Her mother, a seamstress, taught her the ins and outs of the craft. Even as an adult, she continues to perfect her craft. Shernett Swaby designs and sews her garments with an eye for art. And while she may not have a designer's degree, she is committed to supporting the movement toward more ethical and sustainable fashion and started a black owned business in Chicago.

Her boutique in Toronto

If you are in the Toronto area, stop by Her Boutique. This store sells clothes and accessories for women. It has a rating of 2 points on Nice local. The boutique offers a selection of women's clothing from well-known designers. The boutique has a limited number of hours, so you may want to make an appointment before visiting. Her goal is to offer women a wide variety of stylish clothing that reflects her personal style.

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